Cognitive Behavioral Theory

Cognitive Behavioral Theory The Cognitive-Behavioral theory is a form of short-term therapy used by counselors in the psychology and social work fields. Cognitive-Behavioral Therapy (CBT) encourages a blending of behavioral and cognitive therapy models. The theory is based in the belief that the clients behaviors and feelings are heavily influenced by their thoughts. A CBT therapist plays an active role in helping the client prioritize their problems, recognize the maladaptive thoughts that are behind their problems and feelings, and devise and implement goal-oriented changes in their thinking. Background Cognitive-Behavioral Therapy (CBT) places significant importance on how negative thinking impacts our emotions and behaviors. Dr. Aaron Beck observed that many of his clients had automatic thoughts emotion-filled thoughts that might pop up in the mind (Martin, 2007). Many of these thoughts are not consciously known to the client; however through practice the client can learn to identify the negative and irrational thought. Upon identification the client can then learn to overcome the thoughts. CBT is based on a model or theory that its not events themselves that upset us, but the meanings we give them (Martin, 2007). These automatic thoughts can cause us to become blind to new ideas and have the ability to overcome obstacles. A persons automatic thoughts are rooted in belief systems that were embedded in their subconscious from childhood. When an event happens a person uses these belief systems to help them cope with their difficulties. If there is negative thinking in the persons b elief system, they are more likely to misconstrue the event or issue as too difficult to handle. Cognitive Therapy Cognitive therapy focuses on peoples thoughts and how they affect their emotional, behavioral, and physiological reactions to stressful situations. People often have difficulty thinking rationally when feeling pressured by disturbing life experiences. Through cognitive therapy, clients are able to identify and challenge their thoughts about themselves, the people around them, and the world around them. Behavioral Therapy Behavioral therapy in its most basic state is the encouragement of clients to engage in adaptive behaviors and not to allow pathological internal experiences to dictate the ways in which they act (Association for Behavioral and Cognitive Therapies, 2012). Solutions under the behavioral theory closely follow Pavlovs classical and operant conditioning philosophies. A clients negative responses to normal stimuli are typically learned behaviors, because something negative happened the last time the stimulus was present. Through a process called extinction, therapists often try to change a clients negative responses by showing the client that the negative result does not always occur with the stimulus. Using operant conditioning a client will be more likely to engage in activities and behaviors in a positive manner, if they have previously received positive outcomes. If the consequences of their behavior have been negative, they are less like to repeat that behavior. Rational-Emotive Behavior Therapy (REBT) One form of behavioral therapy, founded in the 1950s by Albert Ellis, was Rational-Emotive Behavioral Therapy (REBT). REBT focuses on the clients current, irrational thoughtsà ¢Ã¢â€š ¬Ã‚ ¦ and actively targets them for change (Fraum, 2012). Through REBT the client confronts their irrational beliefs and expectations. After confrontation, the client and therapist are able to develop realistic thinking. Only after these two things are accomplished is the client able to change. Epictetus wrote in The Enchiridion, Men are disturbed not by things, but by the view which they take of them (National Association of Cognitive-Behavioral Therapists, 2008). Dialectical Behavior Therapy Another behavioral therapy that is a form of cognitive-behavioral therapy is Dialectical Behavior Therapy. Based heavily in philosophy, the main tenet of this therapy looks at two opposing views and works through the therapeutic relationship to blend them together to find a happy medium. The counselor does not make the client feel that their thoughts are invalid or incorrect, but guides them to understanding that their behavior needs to change. This therapy is most often used for clients who have been diagnosed with Borderline Personality Disorder. (National Institute of Mental Health, 2012) Commonalities of Cognitive Therapy and Behavioral Therapy Although there are a few differences between cognitive and behavioral approaches, there are some similarities that allow these two methods to be blended into the cognitive-behavioral approach. In CBT, the client and the therapist work together as a team to help the client overcome their troubles. Often CBT is a short-term counseling method that, typically, only lasts a few months, but it is also a rigorous therapy, in that the clients must utilize their new skills in between sessions through homework. CBT therapists seldom dig deeply into why a client is having the irrational thoughts, but rather stay focused in the present and future. (Association for Behavioral and Cognitive Therapies, 2012) Notable People There are many notable people who have influenced Cognitive-Behavioral Therapy. Dr. Aaron Beck is considered the father of cognitive therapy. Another notable person in the field of cognitive therapy is Dr. Martin Seligman, who is known mostly for his development of learned helplessness. Some key players in the development of behavioral therapy include Ivan Pavlov, John Watson, and B. F. Skinner. In 1955, Albert Ellis developed Rational Emotive Behavior Therapy. He is considered the founder of cognitive-behavioral theory. Dr. Samuel Yochelson and Stanton Samenow are known for their collaborative research and findings in the treatment programs of juvenile and adult criminal offenders. Aaron T. Beck, M.D. Dr. Aaron Beck started his career with as the Assistant Chief of Neuropsychiatry in Philadelphia, Pennsylvania (Department Of Psychiatry, Penn Behavioral Health, n.d.). In 1954, he joined the University of Pennsylvanias Psychiatry Department. While there, he explored psychoanalysis which led to his development of cognitive therapy. (Beck Institute for Cognitive Behavioral Therapy, n.d.) Through his research he realized that his clients had negative thoughts that popped into their heads automatic thoughts. These automatic thoughts centered on themselves, the world and the future. These distorted thoughts then begin to affect the clients lives leading to the disorders they are diagnosed with. Ultimately they stem from a persons core belief systems and are formed throughout the persons life. (Beck, 1997) Albert Ellis, Ph.D. REBT was developed by Dr. Ellis in the 1950s. After spending several years practicing psychoanalysis, he found the he disliked the in-efficient and in-directive nature (National Association of Cognitive-Behavioral Therapists, 2008). Dr. Ellis established the ABC model of emotions, which was later modified into A-B-C-D-E approach. Sessions Cognitive-behavioral therapy sessions have a structure. Structure is important, because it allows for the most effective use of time. CBT sessions are usually only about 50 minutes long, happen once a week or once every two weeks, and only continue for a few months to a year. In the beginning of therapy the client and counselor discuss what issues and trouble the client is having. Next, they work on prioritizing the issues. These activities fall under stage I of the Egan Model. Under stage II, the client discusses their ideal self or what they want. This allows the client, with the guidance of the helper, to set realistic goals for themselves. In the final stage, the client and counselor explore the options available and there are always options and find the option or options that best work for the client. The last step is to produce an action plan. Throughout the process the client often has homework. This homework is usually meant to help the client identify the triggers for their anxiety or problems and the feelings that surround those events. As the process moves forward the assignments will coincide with whatever step the client is currently working on. Techniques Due to the blending of theories and therapies, there are more than three dozen techniques available to cognitive-behavioral therapists. The selection includes cognitive, emotive, and behavioral techniques that make a well-rounded selection that can be tailored to the individual clients needs and wants. The ABC (also known as the ABCDE) Technique is most closely identified by its creator, Dr. Ellis, and under REBT. Other major techniques include cognitive reconstruction, exposure, reframing, and journal writing. Another widely used, yet somewhat controversial technique is self-disclosure. ABC/ABCDE Technique or Rational Self-Analysis Dr. Ellis created this technique to help people identify and understand why they are behaving the way they are to certain Activating Events. The Activating Event ((A)) is often seen as the reason for the clients initial emotions and behaviors (Consequences or (C)). In reality there is another step in between the clients Beliefs ((B)). While the (A) triggers the (C), the (B) is what actually causes the (C). Dr. Ellis went continued to develop this technique and it was later modified to include three additional steps Disputing ((D)), New Effect ((E)), and Further Action ((F)). Once the client has been able to identify the (A), (B), and (C), they are then able to move forward and challenge their Beliefs through Disputing. They, also, evaluate how they would prefer to feel or behave the New Effect. Finally, the client develops their Further Action plan to avoid a relapse. Cognitive Restructuring While Rational Self-Analysis is part of the process of Cognitive Restructuring, it is not the whole process. Cognitive Restructuring is a set of techniques that helps the client identify, challenge, and change their distorted thoughts. Common thought distortions often include words like: always, must, and never. They also stem from Dr. Elliss list of irrational beliefs (appendix A) and a list of cognitive distortions influenced by Dr. Beck (appendix B). There is a Cognitive Restructuring Worksheet (Appendix C) that counselors and clients may find useful in when utilizing this technique. Exposure Exposure Therapy is an emotionally intense, yet effective way for clients to confront their fears, especially those with anxiety disorders. Through a series of extremely carefully planned sessions, the client is introduced or exposed to the trigger (stimuli) that is causing the anxiety (classically conditioned response). Over time the client is able to see and comprehend that nothing bad will happen and the anxiety lessens. The therapist often uses Exposure Therapy in conjunction with relaxation skills and cognitive reconstruction techniques. In addition to anxiety disorders, an adaptation of Exposure Therapy is sometimes used for people with sexual disorders. Self-disclosure Self-disclosure is when the therapist briefly tells the client something personal about themselves that may be of value to the client and the therapeutic relationship. This technique can be difficult to manage effectively and is somewhat controversial. If the therapist is going to utilize this technique, they must use it carefully and sparingly. Where this technique can become problematic is when the focus shifts from the client to counselor. Too much divulging of information can lead to the client being uncomfortable or feeling like the relationship has changed. When used appropriately; however it can show the therapists empathy to the situation the client is facing. Case Study Synopsis Client is a 52-year-old female widower with two daughters. Her husband died seven years ago. Her relatives live 50 miles away. Client was accused of a work-related incident, after which she became anxious. Client is currently on medication with effects consistent with an antidepressant. Presenting problems included poor memory, lack of concentration, confusion and slowness. The client met the DSM-IV criteria for a major depressive episode. The client was given several clinical scales to rate herself on. These scales were completed prior to every session and discussed briefly during the session.as a means of verifying efficacy. The therapist used the five systems model to help the client analyze her thoughts and recognized negative automatic thoughts and behaviors. She was given daily activity monitoring sheets, although she was successful at many activities very few gave her any pleasure. Due, in part, to years of sexual abuse by her father, the client felt that something was wrong w ith her. She felt like she didnt fit into her family. By using a more detailed variation of the ABC Technique, the client and therapist were able to identify stressful situations; discuss the emotions, behavior and physical reactions to the situations; and recognized the underlying negative beliefs. The therapist utilized behavioral experiments to help the client challenge her core beliefs and recognize the differences in how she felt. Final Thoughts I chose this theory because I felt that it is the one I was most likely going to use, when I become a licensed psychologist. The multiple views and varied techniques available for the client make it seem like the one theory that can be tailor fit for each individual. What I found out through my research; however, is that the cognitive-behavioral approach does not dig deeply into the why someone has the beliefs they do. The why is what drew me to the field of psychology and human services in the first place, so I need to investigate other theories, career opportunities, and techniques to find my right fit. Ideally, I would like to investigate the criminal mind more closely and help the prison population overcome their psychopathological issues. I still feel that many of the cognitive-behavioral techniques can be useful in discovering the why, so I will likely use them in my ultimate career field.

Cryptography :: Exploratory Essays

Cryptography Cryptography is the science of preparing communication intended to be intelligible only to the person possessing the key or method of developing the hidden meaning by cryptoanalysis using apparently incoherent text (Encarta Encyclopedia). The movie mercury rising is a good example of cryptography. It’s about a little boy who is autistic. The little boy can do puzzles such as cryptography easily. One day while on the computer the boy cracks a highly secretive government code. The governmental agency wants the young boy found and killed for cracking the code it took years to write. Cryptography started a long, long time ago with Julius Caesar. When he wanted only his people to know something he used cryptography. He did this by replacing A’s with D’s, B’s with E’s, and so on down the alphabet. This was known as "shift by 3", for obvious reasons. The Jewish writers also used a code of their own called Atbash. They did it by reversing the alphabet, they used the last letter of the alphabet in place of the first, the next to last for the second, and so on. Atbash is exemplified in the Bible, Jeremiah 25:25, where "Sheshech" is written for Babel (Babylon). As you can see, cryptography has been used for many years and is continuing to become more high tech. The term cryptography is sometimes restricted to the use of ciphers, that is, to methods of transposing the letters of plain text (unencrypted) messages, or to methods involving the substitution of other letters or symbols for the original letters of a message. And to various combinations of such methods, all according to prearranged systems. Ciphers of various types have been and can be devised. All of them fall into to one of two categories, transposition and substitution. In transportation ciphers, the message is usually written, without word divisions. They are rows of letters arranged in a rectangular block. The letters are then transposed in a prearranged order such as by vertical columns, diagonals, or spirals. There are two types of ciphers, simple and complex. In a simple substitution cipher is particular letter or symbol is substituted for each. In a multiple substitution (polyalphabetic) ciphers, a keyword of number is employed. And in more complicated polyalphabetic systems, the letters of the keyword may tell which of a series of mixed substitution alphabets is to be used to encipher each letter of the message. Cryptography :: Exploratory Essays Cryptography Cryptography is the science of preparing communication intended to be intelligible only to the person possessing the key or method of developing the hidden meaning by cryptoanalysis using apparently incoherent text (Encarta Encyclopedia). The movie mercury rising is a good example of cryptography. It’s about a little boy who is autistic. The little boy can do puzzles such as cryptography easily. One day while on the computer the boy cracks a highly secretive government code. The governmental agency wants the young boy found and killed for cracking the code it took years to write. Cryptography started a long, long time ago with Julius Caesar. When he wanted only his people to know something he used cryptography. He did this by replacing A’s with D’s, B’s with E’s, and so on down the alphabet. This was known as "shift by 3", for obvious reasons. The Jewish writers also used a code of their own called Atbash. They did it by reversing the alphabet, they used the last letter of the alphabet in place of the first, the next to last for the second, and so on. Atbash is exemplified in the Bible, Jeremiah 25:25, where "Sheshech" is written for Babel (Babylon). As you can see, cryptography has been used for many years and is continuing to become more high tech. The term cryptography is sometimes restricted to the use of ciphers, that is, to methods of transposing the letters of plain text (unencrypted) messages, or to methods involving the substitution of other letters or symbols for the original letters of a message. And to various combinations of such methods, all according to prearranged systems. Ciphers of various types have been and can be devised. All of them fall into to one of two categories, transposition and substitution. In transportation ciphers, the message is usually written, without word divisions. They are rows of letters arranged in a rectangular block. The letters are then transposed in a prearranged order such as by vertical columns, diagonals, or spirals. There are two types of ciphers, simple and complex. In a simple substitution cipher is particular letter or symbol is substituted for each. In a multiple substitution (polyalphabetic) ciphers, a keyword of number is employed. And in more complicated polyalphabetic systems, the letters of the keyword may tell which of a series of mixed substitution alphabets is to be used to encipher each letter of the message.

Gender Struggle in a Thousand Splendid Suns Essay

â€Å"Women like us. We endure. It’s all we have.† Mariam, the child of a wealthy man and his house maid, lived by this quote all her life. The quote also applies to Laila, a woman who was raised in a modern household with education. An analysis of the hardships of women in Khaled Hosseinim’s, A Thousand Splendid Suns, would reveal that the injustices of society are coped with differently throughout several generations of women. Although Laila’s upbringing allowed her to be the stronger of the two women, both Mariam and Laila triumphed after enduring so much evil and cruelty. Their mothers on the other hand did not. Mariam’s mother, Nana, was at one point the house maid of a wealthy man named Jalil. She later on mothered his child, Mariam. Both Mariam and her mother had become outcastes and were sent to an isolated area as a consequence for the intolerable act. Mariam’s mother resents Jalil for it, and she also often complains about it to her daughter, ultimately trying to discourage Mariam from not trusting him. Ironically, Mariam’s mother did not openly express her resentment towards Jalil while he was around, nor did she ever attempt to change the situation. In using the inner strength that a woman contains Nana could have strived to make a better life for both she, and her child. Laila’s mother, Fariba, had a seemingly happy household, yet she often found herself immersed in overwhelming grief. When her sons Ahmad and Noor leave to fight in the jihad, and are later on killed in action Laila’s mother stays in bed mourning their loss. When the opportunity presents itself for the family to leave she wishes to stay in Afghanistan in order to see the freedom of the land that her sons died for. Fariba may have a more optimistic view in this sense. A look at the greater picture would reveal that she too lacks the effort to change the situation she is in, in similarity to Mariam’s mother. Fariba stayed in bed living in the past, letting everything take its course in hopes of justice, instead of solidifying her future by making a difference. Mariam and Laila are years apart by age, and come from two entirely different life styles, what brings these women together is one man, Rasheed. They are forced to marry this man through loss and heartache. Their marriages to Rasheed consist of emotional and physical abuse that is legally acceptable under fundamentalist Islamic governments such as the Mujahedeen and the Taliban. In addition to domestic violence, Laila and Mariam have to deal with senseless war, in which many of their closest loved ones lost their lives. Mariam and Laila endure because with their mentality it is simply the only choice they have. Neither of them would have been willing to just give up so they persevered and tried to make the best of the situations they faced. They both tried to have an optimistic view in a life that seemed to have little joy. Laila’s mother was never able to let go of the past and allow herself to move on from her son’s deaths. She was unable or unwilling to see her daughter and her husband as a way to make a happier future. Mariam’s mother became a bitter woman – perhaps many would say she had no choice, but we all have a choice in how we react and behave. She had decided to take her own life when Mariam because she felt she had nothing left to live for. These choices were something that Mariam and Laila would have never made, not because they were better than their mothers, but simply because they chose to never give up and never lose hope. In conclusion, Laila and Mariam overcame several accounts of injustice, evil, and extreme cruelty, unlike their mothers whom fell short upon effort. Despite their seemingly opposite upbringings both women far surpassed the efforts of their mothers. To endure is to continue or to last despite hardships, pain, and loss. Laila and Mariam clearly have endured through a series of injustices. It was their only choice. Bibliography Hosseini, Khaled. A Thousand Splendid Suns. New York: Riverhead, 2007. A Thousand Splendid Suns The history of Afghanistan is marked by death and loss and unimaginable grief. Ultimately, this is more than a story of survival in the face of what seem to be insurmountable odds. It is a story of the unconquerable spirit of a people and individuals seen through the eyes of two indomitable women. A Thousand Splendid Suns is told eloquently through the eyes of Laila and Mariam.

The eNotes Blog 3 Memoirs That ReimagineIllness

3 Memoirs That ReimagineIllness With the proliferation of illness narratives in the late nineteenth century, many writer-turned-patients have used the written word to capture what it means to face their own morality. There are a lot of illness narratives out there that feel disingenuous or overtly sentimental- and truthfully, it’s hard to say if we can ever fully understand another person’s suffering or sickness- but we seek these stories out anyway, wanting to learn from someone else’s experiences, wanting to better understand the impact of illness on our lives and the people around us. The best stories don’t promise inspiration or even a transformational change by the end, but promise to deliver the truth with emotional clarity and insight. Humor, even. From de-mystifying disease to self-discovery, these three memoirs seek to re-imagine what a story about illness can and should be. 1. Autobiography of a Face  by Lucy Grealy This is a memoir to the body, to a disease that was never named to Lucy Grealy as a child- at least not until much later. Grealy’s memoir centers on her childhood experiences of undergoing several operations and years of chemotherapy treatments to remove a cancerous tumor in her jaw, and the subsequent pain of fitting in, of overcoming her fear of being unloved. â€Å"It was the pain from that, from feeling ugly, that I always viewed as the great tragedy of my life,† Grealy writes. â€Å"The fact that I had cancer seemed minor in comparison.† Page count: 256 Publish date: March 18, 2003 2. Illness as Metaphor  by Susan Sontag Written as a reaction to her own experiences with cancer, Sontag’s Illness as Metaphor can hardly be considered a memoir; in fact, Sontag rarely appears in the text. But her book, which argues for the elimination of unwanted metaphorical thinking from our responses to illness, is as personal as it is social commentary. Sontag relies on her background as a researcher and critic to debunk common metaphors using medicine, literature, philosophy, and politics to solidify her case. This must-read teaches us how we think about and talk about disease, an enlightening read for any healthcare provider, patient, family member, scholar, or student. Page count: 87 Publish date: August 25, 2001 3. Intoxicated by My Illness  by Anatole Broyard In his autobiographical account about life with prostate cancer, Broyard writes, â€Å"the sick man sees everything as metaphor.† As a New York Times book critic and editor, he uses humor and literature in this collection of essays as a way of dealing with his diagnosis., Through these essays, he also seeks to know: How does one articulate â€Å"the imaginative life of the sick† and do it well? Page count: 156 Publish date: June 1, 1993

Free Essays on Madame Du Chatelet

Madame du Chatelet In a society where nobility disliked the notion of education for their daughters arose one of the great mathematicians of the eighteenth century, Frenchwoman, Emilie du Chatelet. Born in Paris December 17, 1706, she grew up in a household where the art of courting was the only way one could mold a place in society. During her early childhood, Emilie began to show such promise in the area of academics that soon she was able to convince her father that she needed attention. Provided with a relatively good education for the time, she studied and soon mastered Latin, Italian and English. In spite of her talents in the area of languages, her true love was mathematics. Her study in this area was encouraged by a family friend, M.de Mezieres, who recognized the young lady’s talent. Emilie’s work in mathematics was rarely original or as captivating as that of other female mathematicians but it was substantive. The fact that it was accomplished in the first place is in it self remarkable. Emilie not only refused to give up mathematics but she engaged the best known tutors to help her in her study. She also conquered the heart of Voltaire, one of the most intriguing and brilliant scholars of this time. Some of Emilie’s most significant work came from the period she spent with Voltaire at Cirey-sur-Blaise. For the two scholars this was a safe and quiet haven distant from the turbulence of Paris and court life. As Voltaire notes â€Å"We long employed all our attention and powers upon Leibniz and Newton; Mme du Chatelet attached herself first to Leibniz, and explained one part of his system in a book exceedingly well written, entitled Institutions de physique† (1,p.56). However she soon abandoned the work of Leibniz and applied herself to the discoveries of the great Newton. She was extremely successful in translating his whole book of principals of mathematics into French. She also ... Free Essays on Madame Du Chatelet Free Essays on Madame Du Chatelet Madame du Chatelet In a society where nobility disliked the notion of education for their daughters arose one of the great mathematicians of the eighteenth century, Frenchwoman, Emilie du Chatelet. Born in Paris December 17, 1706, she grew up in a household where the art of courting was the only way one could mold a place in society. During her early childhood, Emilie began to show such promise in the area of academics that soon she was able to convince her father that she needed attention. Provided with a relatively good education for the time, she studied and soon mastered Latin, Italian and English. In spite of her talents in the area of languages, her true love was mathematics. Her study in this area was encouraged by a family friend, M.de Mezieres, who recognized the young lady’s talent. Emilie’s work in mathematics was rarely original or as captivating as that of other female mathematicians but it was substantive. The fact that it was accomplished in the first place is in it self remarkable. Emilie not only refused to give up mathematics but she engaged the best known tutors to help her in her study. She also conquered the heart of Voltaire, one of the most intriguing and brilliant scholars of this time. Some of Emilie’s most significant work came from the period she spent with Voltaire at Cirey-sur-Blaise. For the two scholars this was a safe and quiet haven distant from the turbulence of Paris and court life. As Voltaire notes â€Å"We long employed all our attention and powers upon Leibniz and Newton; Mme du Chatelet attached herself first to Leibniz, and explained one part of his system in a book exceedingly well written, entitled Institutions de physique† (1,p.56). However she soon abandoned the work of Leibniz and applied herself to the discoveries of the great Newton. She was extremely successful in translating his whole book of principals of mathematics into French. She also ...

The online world Essay Example | Topics and Well Written Essays - 1000 words

The online world - Essay Example In the following discussion, the focus is on enhancement of our personal and social lives by the online world. Social networking, cloud-based computing, and mobile technologies are transforming how people learn, work, and play. Digital technology has evolved quickly from personal computers and networks to participatory social, academic, and political Web 2.0 environments with a new vocabulary and new temporal and special interactions. Web 2.0 applications safari, Geocaching, Flickr, Google, Blogger, GarageBand, YouTube, iMovies, Facebook, Twitter, iPhone, and iPad are part of the new user-centric information infrastructure that emphasizes creative participation over presentation; encourages focused conversation and short briefs written in less technical, public vernacular; and facilitates innovative explorations, experimentations, and purposeful tinkering that often forms the basis of situated understanding that emerges from action. In the current world, the online world has replaced the actual lives, thanks to the introduction of new devices and a new lifestyle. The strategy involves using iPads instead of clipboards and switching manual activities to technological ones. Additionally, the online world involves putting information on an online device as opposed to delivering it manually. This substitution has come as a benefit in the business world due to upgrade of performance. Arguably, companies across the globe have embraced the online world and operations have improved. Doing business is now easy, thanks to introduction of e-Commerce, which has made it possible to move to Smartphones from the PC and wallets have been replaced with e-Payments for example PayPal and Payoneer online money transfer which is done in the social media (Kadushin 67). Substituting everything to technology is easy to understand because physical stores have been replaced with e-Store for instance

Smartphone Essay Example | Topics and Well Written Essays - 2000 words

Smartphone - Essay Example The will be able to produce a cell that can retain charge for a long time and which is appealing to their consumers because of its light weight. The company will incur a cost of ?830,000 to make a slim durable cell. This will enable them to capture the Smartphone market before the Korean rivals. For MidlandsPhones to be able to achieve their targets, they will have to commit a lot of resources to accomplish this undertaking. The company has adequately planned for skilled directors and other staff members to execute the plan (Lewis, 200, p. 65). The aim of the MidlandsPhones Company is to launch their product before the December so that during the vacation, they can be able to make significant sales. Another target is to be the first company to enter into the market with a light and long lasting battery for a Smartphone (Sheila, 2008). Finally, the company will have to carry out thorough market research to ensure they have an adequate potential to meet customers’ requirements. As a result, the company has set aside a lot of resources to complete their project with the set time and achieve their objectives. Getting into the market earlier than before the entry of any other rival is crucial because it will help the MidlandsPhones Company to capture market share and strengthen their competitive potential. This company will also be able to raise enough funds to cover for expenses incurred during research. It will also help them to mitigate the anticipated decline in market growth in the year 2013 as a result of increasing rivalry. The MidlandsPhones Company has partnered with PowerDev Company to ensure the proposed plan has succeeded. They have formed a strong production and marketing team who will avail the product for sale after four months once the project commences. The MidlandsPhones will also be able to utilize the resources available for the project and work within the set time to ensure smooth running of the activities. This will assist them to avoid unnecessary delays which would otherwise result to stiff rivalry from other producers. Having experienced project team is of paramount importance because it will ensure efficiency of resource use and timely launching of the product. Question 2: Reasons for Venture Preparation and Appendices (a). Scope (appendix 1) The project staff should set the time period with which they will achieve their specific goals (Urquhart-Brown, 2008, p. 54). They should also establish qualified project workers which will ensure the set goals are achieved within specified time. In addition, they should utilize all the available resources effectively to ensure the plans are attained. The staff should set the means and frequency of disseminating of information within themselves and with the company’s management to ensure adequate coordination of the activities. The MidlandsPhones will launch the new Smartphone with light and durable battery towards the end of November 2012. To ensure this plan is ac hieved, the company has established a strong establishment staff headed by an experienced production and marketing manager who will direct the members during the entire project period. The project staff will work to ensure the product is ready for market starting on first December 2013. The staff will also mobilize all the available resources to ensure the company’s target is achieved. They will also ensure that the company’