Armellini Italian Ice Cream and Coffee Chain Business Issues Essay - 9

Armellini Italian Ice Cream and Coffee Chain Business Issues - Essay Example There are several important strategic tools such as Porter’s five forces model, SWOT analysis etc. that are heavily used in the industry. Furthermore, there are various ways, developed in the past few decades, which could be used in developing business. Franchise rout of growing business is one the most widely used method of developing business. This paper is all about an ice cream and coffee chain company named Armellini Ice Cream and Coffee Chain and its strategic decision. The paper includes an in-depth analysis of the competitive forces that would have a significant influence on the process of strategic decision making. The paper also includes the implications for the management of quality for the company in adopting the franchise route of growth. Armellini Ice Cream and Coffee Chain was founded by an Italian lady named Maria Armellini during the period when the Second World War just ended. Initially, it was located in a coastal town that was near to Venice in Italy. In the first cafà © products like traditional Italian ice cream as well as espresso coffee along with cooked pies, light snacks, sandwiches, and beverages were sold. After the death of Maria, the company was taken over by Alessio, Maria’s eldest son. Under his leadership, the business grew as the chain of restaurant and cafà © outlets in all over Western Europe. In the entire process, Alessio was assisted by his siblings. Alessio used to give significant importance to various things like maintenance of the quality and cleanliness and proper record keeping. Alessio or any of the family members used to visit each of the cafà ©s at least once a month in order to see how things were going on. It was a business audit most of the time which was carried by Ales sio himself. He used to visit the outlets without any prior notice with the objective of seeing the real picture of the outlets. Furthermore, there was a monthly financial report regarding used food items, wages, labor hours etc.