Measuring Marketing Performance Assignment Example | Topics and Well Written Essays - 2250 words

Measuring Marketing Performance - Assignment ExampleThere is not a single measure that is best for measuring merchandise performance but three very(prenominal) famous measures of marketing performance are slide by on investment, comparison of marketing cost with result, and cross out knowledge.Marketing Return on SaleMarketing return on sale is an important measure of marketing performance and determines that how efficient the firm is. It provides the deeper understanding of impact that organization has on its profits due to marketing strategies. It is a percent of net sale attributable to the net marketing contribution. The higher marketing return on sale of current year as match to prior year describe the corroborative performance of marketing (Ambler, Kokkinaki, &Puntoni, 2004).Compare the Cost of Marketing Activities with ResultsMarketers use the revenues - that are the result of marketing program - as a measure of marketing performance. For example marketing programs like direct mailing and advertising baffle contacts and some contacts has higher value as compare to others that depends on the number of responses. Marketing department compare the cost spent on each contact with the value of the result. If the marketing program results in increase numbers of orders and generates greater revenue on per order then the marketing performance will be considered good (Srinivasan &Hanssens, 2009).Marketing department is liable to make people understand that why the brand exists in market, how it is distinguishable from others, and what values it can deliver.